BallyBet Privacy Policy

At BallyBet, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, mobile app, or any of our services. Whether you access us via the BallyBet app, visit our desktop platform, or contact our support team, we are committed to handling your information responsibly and in full compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Our platform is operated by Gamesys Operations Limited, a company registered in Gibraltar (company no. 103854), with its registered office at Suite 2, Floor 4, Waterport Place, Gibraltar. We are licensed by the UK Gambling Commission (account 38905), the Government of Gibraltar / Gibraltar Gambling Commissioner (RGL No. 46 & No. 153), and hold an Irish licence issued by the Revenue Commissioners (ref. 1021538). By using our services, including the BallyBet Casino and sportsbook, you agree to the terms of this policy.

1. Who We Are

Here at BallyBet, we act as the data controller for the personal information you provide to us. We are part of the Gamesys Group and operate under the brand name BallyBet — a proud gaming partner of Nottingham Forest FC. The BALLY'S trademark is owned by Bally's Management Group, LLC. If you have any questions about how we handle your data, you can reach us at any time through our 24/7 Help Centre at help.ballycasino.co.uk or via BallyBet live chat.

2. Information We Collect

When you register, log in, or interact with our platform — whether via the BallyBet casino login, the mobile app, or our sportsbook — we may collect the following categories of personal data:

2.1 Registration and Identity Data

Full name, date of birth, and gender
Email address, phone number, and home address
Username, password, and account preferences
Government-issued identity documents for KYC (Know Your Customer) verification

2.2 Financial and Transaction Data

Payment method details (Visa Debit, Mastercard, Apple Pay, Google Pay, Instant Bank Transfer)
Deposit and withdrawal history, including transaction amounts and timestamps
Bonus redemptions, including details related to the BallyBet welcome bonus and any BallyBet sign up bonus or promo code you may use

2.3 Technical and Usage Data

IP address, browser type, and device identifiers
Log-in times, session duration, and pages visited
App usage data collected through the BallyBet app on iOS and Android
Cookies and similar tracking technologies (see our Cookie section below)

2.4 Gaming and Behavioural Data

Game history, wagering patterns, and preferences across our 900+ slots and table games
Participation in promotions, tournaments, and the My Rewards loyalty programme
Sports betting activity, including in-play bets, cash out actions, and Acca Hub usage

3. How We Use Your Information

At BallyBet, we use your personal data for a number of legitimate purposes:

Account management: To create, verify, and maintain your account, including processing your BallyBet login and enabling secure access.
Legal and regulatory compliance: To fulfil our obligations under UK Gambling Commission licensing conditions, including identity verification, age checks (18+), and anti-money laundering requirements.
Payments and transactions: To process deposits and withdrawals safely, including managing BallyBet withdrawal time in accordance with our published processing schedules.
Customer support: To respond to your queries through our 24/7 live chat, email, or Help Centre.
Responsible gambling: To monitor your activity and apply safeguards such as spend-limit tools and self-exclusion options where necessary.
Marketing communications: To send you relevant offers and promotions — including updates on our BallyBet promo and new user promotions — where you have opted in to receive them.
Service improvement: To analyse usage patterns across our BallyBet sportsbook & casino and improve our platform, games, and features.

4. Cookies and Tracking Technologies

Our BallyBet platform uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyse traffic. These include essential cookies (required for the site to function), analytical cookies, and marketing cookies. You can manage your cookie preferences via the settings on our website. For full details, please refer to our dedicated Cookie Policy.

5. Sharing Your Data

We do not sell your personal data. However, we may share your information with trusted third parties in the following circumstances:

Game and platform providers: Including Blueprint Gaming, Evolution Gaming, and Inspired, in order to deliver our casino and live casino services.
Payment processors: To facilitate secure transactions via your chosen payment method.
Regulatory and law enforcement bodies: Including the UK Gambling Commission, Gibraltar Gambling Commissioner, and Irish Revenue Commissioners, where we are legally required to do so.
Fraud prevention and identity verification services: To protect against fraudulent activity and ensure compliance with KYC requirements.
Group companies: With other members of the Gamesys Group where necessary for operational purposes.

6. Data Retention

Here at BallyBet, we retain your personal data for as long as your account is active or as required to fulfil our legal obligations. Following account closure, we may retain certain data for up to five years in accordance with anti-money laundering legislation and gambling regulatory requirements. After this period, your data will be securely deleted or anonymised.

7. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data that we hold:

Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct inaccurate or incomplete information.
Right to erasure: You may request that we delete your personal data, subject to our legal obligations.
Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
Right to data portability: You may request that we transfer your data to another provider in a structured, machine-readable format.
Right to object: You can object to us processing your data for direct marketing purposes at any time.

To exercise any of these rights, please contact us through the Help Centre at help.ballycasino.co.uk. We will respond to all verified requests within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data appropriately.

8. Security of Your Data

We implement industry-standard technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our BallyBet casino online platform uses SSL encryption for all data transmissions, and access to your account and payment information is protected by secure authentication processes. Our RNG systems are independently tested and certified by eCOGRA.

9. Children and Minors

Our services are strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that a minor has registered an account, we will immediately close the account and delete the associated data.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you via email or a prominent notice on our website. We encourage you to review this page periodically. Continued use of our services following any update constitutes your acceptance of the revised policy.

If you have any questions about this Privacy Policy or how we handle your data at BallyBet, please do not hesitate to contact our support team via live chat, available 24/7, or through our Help Centre at help.ballycasino.co.uk.

Content updated: July 12, 2026